JOHN LEE of the Australia's Centre for Independent Studies analyzes India's soft power and argues that India's soft power potential was based not just on its culture and values but also on the alignment of those values to regional and global standards. In a Foreign Policy Analysis article, "Unrealised potential: India's 'soft power' ambition in Asia", he cautions that India's potential suffered from lingering uncertainty since its soft power was not perceived as being adequately backed by 'hard power' and that could improve only if it undertook reforms.
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