Chinese soft power

JOSEPH NYE of the Harvard University and WANG JISI of the Peking University School of International Studies state that increasing references to soft power by Chinese leaders and academics reflected a sophisticated realist strategy to complement its rising hard power. In an article for the Harvard International Review,"Hard Decisions on Soft Power:Opportunities and Difficulties for Chinese Soft Power", they conclude that soft power was not a zero-sum game in the context of Sino-US relations and that if both became more attractive in each others’ eyes, the prospects of damaging conflicts would reduce significantly.